Social Media Pack to Support AI Child Abuse Imagery Parent and Carer Guide

Developments in artificial intelligence (AI) come with a range of benefits, but it has also enabled the widespread production and distribution of AI-generated child sexual abuse material (CSAM). Everyday family photos can be misused by modern AI tools to create illegal child abuse imagery.

The IWF and NCA have joined forces to create a new guide for parents and carers to help them understand more about how AI can be misused, why it matters and what steps they can take to feel confident and help keep their child safer online.

We encourage partners to share the resource with their audiences. 

Below are some suggested messaging and visuals you are welcome to use on social media to inform your networks.

Mock-up of AI Child Abuse Imagery Parent and Carers Guide on a blue background

Campaign videos

Welsh language versions of all videos are available. To enquire, get in touch at [email protected]

Short form messaging options (X, Bluesky)

📣 New resource alert

Everyday photos that are shared online can be altered using AI. Whilst this can feel alarming, there are practical steps families can take. Read the free guidance from the IWF and NCA to help keep your child safer online.

⬇️ Download free advice now and share with your networks for awareness. 

Parents and Carers Guide

Keeping children safe from AI image abuse is possible with simple changes. The IWF and NCA have created free, practical guidance to help parents and carers understand the risks and take action with confidence. 

📚 Read the guide today and take a positive step towards keeping your child safer online.  

Parents and Carers Guide

We can all help to protect children from AI image abuse. Read the IWF and NCA essential guide for parents and carers, understand how AI can be misuses and share with friends and family today.

Access the free parent and carer guide➡️

Parents and Carers Guide

Everyday family photos can be changed with AI in ways we don't expect. The IWF and NCA practical guide includes practical changes you can make to help keep your images safe. 

📚 Read the guide today for clear, simple steps to help safeguard your child online.

Parents and Carers Guide

Long form messaging options (LinkedIn, Facebook, Instagram)

📣 New resource alert! 

Stopping AI Child Sexual Abuse Imagery: Advice for Parents and Carers

Keeping children safe from AI image abuse is possible with simple changes. The IWF and NCA have created free, practical guidance to help parents and carers understand the risks and take action with confidence. 

✅Taking a moment to review what’s already online can help you to feel more in control. Start by looking through your own social media accounts.  

Read the full guide today and take a positive step towards keeping your child safer online. Share with your networks for awareness. 

Parents and Carers Guide

#ChildOnlineSafety #AI #Resource #Parents

🚨 Important new resource for parents and carers. 

Everyday photos that are shared online can be altered using AI. Whilst this can feel alarming, there are practical steps families can take. 

The latest guidance from the IWF and NCA will help you to understand more about how AI can be misused, why it matters and what steps you can take to feel confident and help keep your child safer online.

Download the free advice and share with your networks for awareness. 

👉 Parents and Carers Guide

#ChildOnlineSafety #AI #Resource #Parents

AI is becoming a part of everyday life. Whilst it has many benefits, it can also be misused – including by those who use it to make, manipulate and share nude, semi-nude or sexual images and videos of children. Family photos are also at risk, as they can be changed with AI in ways we don't expect.

📚 The IWF and NCA guide includes practical changes families can make to help keep images safe. 

Read the guide today for clear, simple steps to help safeguard your child online.

➡️ Parents and Carers Guide

#ChildOnlineSafety #AI #Resource #Parents

TikTok

AI can change everyday photos in ways many families don’t expect. The good news? There are simple steps you can take to help keep your child safer online.

📚 Check out the free guide from the IWF and NCA for practical tips and advice.

#ChildOnlineSafety #ParentingTips #AISafety #DigitalParenting

🚨 New resource for parents and carers.

As AI technology evolves, it’s important to understand how shared images can be misused. The free IWF and NCA guide explains the risks and the practical steps families can take to stay safer online.

📚 Read the guide via the link in our bio.

#ChildOnlineSafety #ParentingTips #AISafety 

Tags to include

Facebook

@CEOPEducation @NCA @Internet Watch Foundation

X

@CEOPEducation @NCA_UK @IWFhotline

Instagram

@national_crime_agency @internet.watch.foundation

Bluesky

@iwf.org.uk‬

Illustration showing how AI generates images: a browser window with a text field labelled 'Enter prompt' connected by an arrow to a polaroid-style photo of a faceless female figure, representing AI-generated imagery.

Are you a teacher or do you work in a professional setting with children or young people? Take a look at our professionals' guide.

 

By downloading these assets, you agree not to alter or misrepresent their contents. All assets remain the property of the IWF and NCA.