Wifi hotspot users protected as Purple WiFi joins forces with IWF

Published:  Thu 4 Apr 2013

Purple WiFi has become a member of Internet Watch Foundation (IWF) in order that users accessing one of its Purple Wifi hotspots are prevented from stumbling across known images and videos of child sexual abuse.

Purple WiFi allows companies to capitalise on the benefits of social networking, while offering their customers a fast, free and secure WiFi service.  Designed to primarily provide businesses with the secure WiFi service that is demanded by today’s consumers, Purple WiFi ensures that anyone using the internet service within a social space such as a bar, cafe, restaurant or hotel, will be required to simply ‘like’ the relevant Facebook page or ‘tweet’ about their location.

Commenting on the decision for Purple WiFi to become a member of the IWF, Gavin Wheeldon, CEO, said: “Everyone expects WiFi wherever they go and the business sharing the internet needs to know that they are providing a quick connection for customers, whilst limiting the risk of users unintentionally accessing websites that contain abusive content. Rather than providing a completely open signal, with no login or validation requirements and no way of capturing consumer usage information, Purple WiFi end users are authenticated via their social networking account and a login form. It was very important for Purple WiFi to become a member of the IWF to clearly demonstrate our commitment to protecting customers from the types of content that the IWF is working so hard to remove from the internet”.

Susie Hargreaves, IWF Chief Executive, said: “As a recent poll shows, the British public are most concerned about child sexual abuse websites, so it is fantastic to see Purple WiFi enhancing their hotspot users’ protection from this content.  

“I warmly welcome Purple WiFi to IWF membership and am looking forward to a very productive relationship with their team.”

- Ends -

Contact: IWF Membership team on 01223 203030 or members@iwf.org.uk.

About Purple WiFi (www.PurpleWiFi.net)

    Purple WiFi is part of the So Purple group, founded in September 2012 following the merger of five technology and design companies and is situated in Greater Manchester.
    The Purple WiFi brand delivers WiFi solutions which capitalises on social networking to enable businesses to target customers more effectively and reward loyalty.
    Customer analytics data is collected at the point of log on, to comply with the legal requirements of a hotspot provider, as well as for marketing purposes
    Purple WiFi is committed to providing secure internet solutions to its customers globally.



About the Internet Watch Foundation
The IWF is the Hotline to report:

    child sexual abuse content hosted anywhere in the world;
    criminally obscene adult content hosted in the UK;
    non-photographic child sexual abuse images hosted in the UK.

For more information please visit www.iwf.org.uk.

To be kept up to date with the IWF’s activities throughout the year you can:
Like us on Facebook - www.facebook.com/InternetWatchFoundation
Follow us on Twitter - www.twitter.com/IWFHotline

About Internet Watch Foundation membership
IWF Members have access to a range of services designed to combat online child sexual abuse images and videos. These services are designed to help reduce the ability of criminals to exploit legitimate services and speed up the removal of child sexual abuse content hosted anywhere in the world.

Working with the IWF aids the removal of online child sexual abuse content wherever it is hosted.

For information about becoming a member of the IWF please visit
www.iwf.org.uk/join-us or email: members@iwf.org.uk.

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