Online gaming community generates $90,000

Published:  Mon 16 Dec 2013

Players of the Jagex game RuneScape have generated over $90,000 for an array of worthy causes through an in-game charity drive.

Throughout November the RuneScape Community was given the chance to donate in-game wealth, including gold and bonds, by dropping them into the Well of Goodwill. These were matched in the real world by Jagex donating $1 for every 10 million gold pieces gifted by players.

The total amount raised will be divided up between seven nominated charities: Willow Foundation, SpecialEffect, Action For Kids, Games Aid, Internet Watch Foundation, HART and the DEC Philippines Typhoon Appeal.

Susie Hargreaves, IWF Chief Executive said:  “On behalf of everyone at IWF, I’d like to thank the RuneScape Community and Jagex for their generosity and support.

“Our Members fund our day-to-day work and we are extremely grateful for the additional fundraising.

“Every penny we receive will bring us one step closer to our vision of an internet free from child sexual abuse content.”


Notes to editors

Contact: Emma Lowther, Director of External Relations, 01223 203030/07929 553679 or [email protected]. Twitter: @IWF_Emma.  

About the Internet Watch Foundation

The IWF was established in 1996 by the internet industry to provide the UK internet Hotline for the public and IT professionals to report criminal online content in a secure and confidential way.

The Hotline service can be used anonymously to report content within our remit:

    child sexual abuse images hosted anywhere in the world;
    criminally obscene adult content hosted in the UK;
    non-photographic child sexual abuse images hosted in the UK.


We help internet service providers and hosting companies to combat the abuse of their networks through our ‘notice and takedown’ service which alerts them to content within our remit so they can remove it from their networks.

We also provide unique data to law enforcement partners in the UK and abroad to assist investigations into the distributors. As a result of this approach the content we deal with has been virtually eradicated from UK networks.

As sexually abusive images of children are primarily hosted abroad, we facilitate the industry-led initiative to protect users from inadvertent exposure to this content by blocking access to it through our provision of a dynamic list of child sexual abuse web pages.


    By sharing intelligence with police the IWF aided the identification and rescue of 12 children in the past two years;
    Less than 1% of child sexual abuse content is hosted in the UK since 2003, down from 18% in 1996;
    Child sexual abuse content is removed in the UK typically within 60 minutes;
    Time taken to remove child sexual abuse content hosted outside the UK halved to 10 days in 2011;
    Over 400,000 web pages assessed since 1996;
    100,000 URLs removed for containing criminal content.


We are an independent self-regulatory body, funded by the EU and the online industry, including internet service providers (ISPs), mobile operators, content  providers, hosting providers, filtering companies, search providers, trade associations and the financial sector. Our self-regulatory partnership approach is widely recognised as a model of good practice in combating the abuse of technology for the dissemination of criminal content.

Sharing Good Practice

We work with UK government to influence initiatives developed to combat online abuse and this dialogue goes beyond the UK and Europe to promote greater awareness of global issues, trends and responsibilities.

We work internationally with INHOPE Hotlines and other relevant organisations to encourage united global responses to the problem and wider adoption of good practice in combating child sexual abuse images on the internet.


There are a number of tactics carried out by the IWF on a national and, where relevant, international basis which minimise the availability of child sexual abuse content online:

    Reporting mechanism for the public to report any inadvertent exposure to potentially criminal child sexual abuse content;
    ‘Notice and takedown’ system to swiftly remove child sexual abuse content at source in the UK;
    Targeted assessment and monitoring system to remove child sexual abuse content in newsgroups;
    Provision of a child sexual abuse URL list to internet service providers, mobile operators, search providers and filtering providers to help disrupt access to child sexual abuse content which is hosted outside the UK and not yet taken down;
    Working with domain name registries and registrars to deregister domain names dedicated to the distribution of child sexual abuse content.

About Internet Watch Foundation membership

IWF Members have access to a range of services designed to combat online child sexual abuse images and videos. These services help reduce the ability of criminals to exploit legitimate services and speed up the removal of child sexual abuse content hosted anywhere in the world.

The IWF and its Member organisations are committed to the shared vision of an internet free of child sexual abuse content.

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