IWF 'heroes' step up to tackle 5K challenge

Published:  Fri 30 Apr 2021

Springtime’s here and, while no one seems to have told the weather this, we think it’s high time to get outdoors.

With this in mind, the IWF has teamed up with the creators of the 5k lockdown challenge, Run For Heroes, to bring you #5kMay.

Our staff will be lacing up their trainers and setting their stopwatches to run, walk, cycle, roll, or hop their way through a 5K – all in the name of raising funds to help combat the spread of child sexual abuse material on the internet.

We’ll then be passing the challenge on, with each participant nominating five others to go the distance.

But we won’t be running alone, and will be calling on members of the public to pick up the baton and hit the streets to help us in this vital mission.

How to take part?

•            Anyone can participate in a 5k (run, roll, walk, cycle, hop, socially distanced of course!) during May – the earlier the better!

•            Donate £5 at https://runforheroes.justgiving.com/get-involved?charityId=3021216

•            Nominate five of your friends to take part too, remembering to tag the IWF on social media so we can share! Twitter: @IWFhotline, Facebook: @InternetWatchFoundation, Instagram: internet.watch.foundation, LinkedIn: IWF

You’ll be in good company, with famous faces like Mo Farah, Ellie Goulding, and Prime Minister Boris Johnson taking part to help raise funds for various charities.

Since it began in 2020, Run For Heroes has raised more than £7 million for NHS Charities.

Once you’ve donated £5 you’ll unlock a goodie bag packed full of rewards and treats.

A unique JustGiving webpage for IWF: https://runforheroes.justgiving.com/get-involved?charityId=3021216

Tags

‘It’s a window into the child’s abuse. Thank goodness there is a stop button for us.’ A day in the life of an IWF analyst

‘It’s a window into the child’s abuse. Thank goodness there is a stop button for us.’ A day in the life of an IWF analyst

'Lillian' said the task can be immensely challenging, but is ultimately very rewarding.

28 October 2021 Blog
New campaign kicks off to boost internet safety in Uganda and Zambia

New campaign kicks off to boost internet safety in Uganda and Zambia

'We ask everyone to join this noble cause aimed towards curbing this vice that threatens our children’s well-being'.

1 February 2021 Blog
Pornhub: Data out of context tells us nothing.

Pornhub: Data out of context tells us nothing.

We have a powerful sense of mission, with clarity, focus and purpose to our work. Our one single task – beyond all else – is the elimination of child sexual abuse material online.

15 December 2020 Blog