Remit, Vision and Mission


To minimise the availability of potentially criminal internet content specifically:

  • Child sexual abuse content* hosted anywhere in the world.
  • Criminally obscene adult content hosted in the UK.
  • Non-photographic child sexual abuse images hosted in the UK.

Vision - Our aspirations

Our vision is the elimination of child sexual abuse images online

Mission - Our role

We use our expertise to work with partners to:

  • Disrupt the availability of child sexual abuse content hosted anywhere in the world
  • Protect children who are victims of sexual abuse from repeat victimisation and public identification
  • Prevent internet users from accidentally stumbling across child sexual abuse content
  • Delete criminally obscene adult, and non-photographic child sexual abuse content hosted in the UK.

Objectives – Our goals

We will achieve our vision by:

Building on our work to make the internet free of child sexual abuse images

We will do this by:

  • Providing world renowned and trusted Hotline services;
  • Researching emerging technological solutions and trends to be used to target the disruption and removal of images;
  • Developing innovative tactics and services to minimise the global availability of child sexual abuse images and videos;
  • Researching, analysing and disseminating relevant trends data;
  • Working with partners to speed up the removal and to minimise the availability of child sexual abuse imagery globally;
  • Using our intelligence to actively seek out child sexual abuse content.

Keeping the UK internet free of criminally obscene adult content

We will do this by:

  • Providing an excellent and responsive national Hotline reporting service;
  • Working with partners to ensure criminal content in the UK is taken down.

Being the best at what we do internationally 

We will do this by:

  • Promoting partnership working with key international organisations;
  • Influencing relevant policy development;
  • Build international membership;
  • Increase the take up of the IWF Portal worldwide;
  • Creating strategic alliances with existing and emerging hotlines worldwide
  • Providing countrywide assessments - assessments for countries with no hotline to help them tackle child sexual abuse imagery online.

Enhance our national and worldwide reputation  

This means we will:

  • Become the national “go-to” organisation for information and advice on combating online child sexual abuse images and videos;
  • Sharing our expertise with others;
  • Maintaining and building a strong international membership base to support global operations;
  • Playing an active role in the Safer Internet Centre;
  • Actively promoting the IWF model of self-regulation and multi-stakeholder working.

Caring for our staff and developing their potential  

We will do this by:

  • Implementing best-practice welfare policies;
  • Embedding our values in everything we do;
  • Actively promoting training and personal development for all staff;
  • Creating a dynamic and effective working environment.

Enlisting our Members as partners in tackling online CSA  

We will do this by:

  • Working with our members and leveraging their support to help to promote prevention, awareness raising activities and delivery of the four areas of the mission statement;
  • Providing a first-class, relevant and responsive service to our Members.

Delivering an effective and sustainable business model

We will do this by:

  • Ensuring governance arrangements are transparent and fit for purpose;
  • Ensuring membership fees provide sufficient funds for delivery of activities;
  • Ensuring all business processes are efficient and provide value for money.

*Please note: The IWF uses the term child sexual abuse content to accurately reflect the gravity of the images we deal with. Please note that child pornography, child porn and kiddie porn are not acceptable terms. The use of such language acts to legitimise images which are not pornography, rather, they are permanent records of children being sexually exploited and as such should be referred to as child sexual abuse images. If you see such content online please report them to the IWF.

Co-funded by the European Union Safer Internet Thinkuknow INHOPE UK Council for Child Internet Safety Investors In People Child rights Connect Nominet European Financial Coalition