IWF is campaigning for an end to use of the phrase ‘child pornography’. There’s #NoSuchThing. It’s child sexual abuse imagery and videos.
In conjunction with partners in the private and public sector, we regularly run campaigns aimed at raising awareness & prevention of child sexual abuse online.
The Internet Watch Foundation (IWF) has launched a deliberately provocative public campaign in Brussels calling on EU citizens and MEPs to back a robust Child Sexual Abuse Regulation (CSAR). Titled "The Petition No One Would Sign," the campaign presents a mock petition asking the public to support making it easier for child sexual abuse to spread online — a proposition no one would actually endorse — to highlight the real-world consequences of a weak or delayed CSAR. Launched physically across Brussels, including at Schuman Metro station, and digitally across Europe, the campaign coincides with EU negotiators resuming talks this autumn after four years of stalled progress. The IWF cites a 260-fold rise in AI-generated child sexual abuse videos in 2025 alone. CEO Kerry Smith argues the technology and proposals to protect children already exist — what's missing is political will. The campaign urges citizens to contact their MEPs before the CSAR's temporary legal basis lapses in 2028.
Internet Watch Foundation sees the most extreme year on record in 2023 Annual Report and calls for immediate action to protect very young children online.
Global cybersecurity company Heimdal has joined forces with the Internet Watch Foundation to tackle child sexual abuse imagery online and make the internet a safer space for users.
New Zealand’s largest telecommunications and digital services company, Spark, joins the Internet Watch Foundation (IWF), to help keep the internet free from child sexual abuse content.
IWF and Black Forest Labs join forces to combat harmful AI-generated content. The partnership grants the frontier AI lab access to safety tech tools.
The National Crime Agency estimates there to be between 550,000 and 850,000 people in the UK who pose varying forms of sexual risk to children.