Move for a Safer Internet: Three Years, Thousands of Minutes, and £60,000 Raised to Protect Children Online

Three years ago, when Pinsent Masons set out to unite their communities to raise money for the Internet Watch Foundation (IWF), no one could have predicted how far their idea would go or how many people would still be moving for the cause three years later.

In 2023, Pinsent Masons wanted to do more than raise funds. They wanted to spark action, raise awareness, and inspire others to come together in the fight against online child sexual abuse, an issue that too often hides in the dark. They were looking for something that could connect people across offices.

The result was Move for a Safer Internet.

What began as a simple idea to get people moving, talking, and giving for a safer online world has grown into a three-year movement that has now raised an incredible £60,000 to help IWF keep children safe online.

The concept is simple. Every minute of movement counts. Teams log their physical activity, from lunchtime walks to marathons, all in the name of creating a safer internet for children.

2025 saw that that commitment come to life once again. Across the Pinsent Masons network, teams laced up their trainers, jumped on bikes, and found creative ways to clock up the minutes, all while raising money for IWF.

Over the course of the month, teams logged 3,476 hours and 12 minutes of activity, from lunchtime walks to marathons. In that time, the IWF would have assessed 115,873 reports of child sexual abuse material. a striking reminder of the scale and urgency of the work this campaign supports.

The month concluded with a celebratory awards evening, joined by Gladiator and Strictly star Harry Aikines-Aryeetey, who got participants moving one final time in a “who can hold a squat the longest” challenge. He also did push-ups with Pinsent Masons partner Ellie Ludlam standing on his back, replicating a move he performed on Strictly a few weeks earlier.

The night also recognised the achievements of many teams, with awards for best route, most minutes logged and best dressed on the night.  At the end of the night, Pinsent Masons awarded a £5,000 donation to the winning team, adding to the campaign’s overall fundraising total.

Kate Moss, Head of Partnerships, said: “Move for a Safer Internet has shown what is possible when people come together with a shared purpose. Thank you to everyone who took part, and a special thank you to our incredible partners at Pinsent Masons. They’ve raised more than £60,000 and inspired hundreds to get moving for our cause. It’s proof that small actions, when combined, can create meaningful change. Thank you to every single person who made it happen.”

Ellie Ludlam, Pinsent Masons, said: “Pinsent Masons, and the wider cyber community, is delighted to continue the partnership with the IWF through the Move for a Safer Internet competition. The work of the IWF is truly invaluable and we are so proud to be able to play a small part in what they do, by raising much needed funds for the charity. We are so grateful to the IWF team for supporting the Move for a Safer Internet initiative and for all that they do in removing online images and videos of child sexual abuse. We can’t wait for the fourth year of Move for a Safer Internet in 2026!”

If you’re inspired by Move for a Safer Internet and want to make a difference, you can parter with the Internet Watch Foundation. Whether through a corporate challenge, Charity of the Year partnership, or by supporting our work directly, your involvement helps us remove child sexual abuse material from the internet and protect children worldwide. Reach out to [email protected] to get involved.