Adult Content Standards in Combating Online Child Sexual Abuse Imagery

We are proud to announce the culmination of these efforts in the IWF’s standard of good practice for adult content providers. This comprehensive framework outlines essential criteria that adult services should meet in order to have confidence that imagery of child sexual abuse imagery is prevented.

These efforts by the IWF and its partners underscore a committed stride towards safer online environments, protecting children and young people while setting an exemplary standard for the adult industry. 

Effectively Tackling Child Sexual Abuse Online: Standards of Good Practice for Adult Content Providers

Download: Standards and Supporting Document (PDF)

Overview

This document sets out the steps that should be taken by adult services who wish to prevent child sexual abuse imagery from appearing on their services. 

A. Principles

The Advisory Board has set out six principles for adult services for tackling child sexual abuse (CSA), to apply in all countries where services are provided, across all sites:

1. Adopt a zero-tolerance approach to child sexual abuse.
2. Ensure transparency, with enforceable terms of service.
3. Operate with accountability, with clear reporting mechanisms.
4. Embrace technological tools and solutions.
5. Collaborate with specialists.
6. Embrace regulatory and safety initiatives, including voluntary principles.

B. Specific steps to achieve good practice

Baseline Standard

a. Adult services must comply with legislation and regulations¹. This includes requirements to assess the level of risk on their services and embrace safety by design as an approach to mitigate harms in the configuration of their platform or service.

b. Adult services must adopt mechanisms to detect and prevent known child sexual abuse material (CSAM), as deemed appropriate by the IWF. 

c. Adult services must ensure that all materials published comply with the following standards (taken from the British Board of Film Classification’s (BBFC) standards for an R18 certification) and therefore exclude:

• Material which is in breach of the criminal law;
• Material (including dialogue) likely to encourage an interest in sexually abusive activity, which may include adults role-playing as non-adults;
• The portrayal of sexual activity which involves real or apparent lack of consent; any form of physical restraint which prevents participants from indicating a withdrawal of consent;
• The infliction of pain or acts which are likely to cause serious physical harm, whether real or (in a sexual context) simulated. Some allowance may be made for non-abusive, consensual activity;
• Penetration by any object likely to cause physical harm;
• And sexual threats, humiliation or abuse which do not form part of a clearly consenting role-playing game.

d. Adult services must publish transparency reports every six months².

e. Adult services must establish and maintain a dedicated portal to facilitate accessible and secure communication between law enforcement and the platform regarding specific investigations, ensuring a channel for victim redress is readily available.

f. Adult services must have a clear reporting function for users to flag harmful content³.

g. Adult services must subject anyone visiting, publishing, or appearing in material on the platform to age verification measures to confirm they are over 18 years old at the time of production before content is permitted to be published⁴.

h. Adult services must ensure that consent is secured for all individuals appearing in content. All individuals must be allowed to withdraw consent at any time. Cases which involve professional contracts should be assessed on a case-by-case basis.

i. Adult services must not support technologies that obscure the content of messaging and other communications that would inhibit moderation.

j. Adult services must not adopt, or encourage the adoption of, technologies that can be used to bypass content filtering and content blocking mechanisms, whether for accessing their services or hosting them.

Higher Standard

a. Human moderators must review all content before it can be published on the platform.

b. Human moderators must be well-supported.

c. Adult services must deploy tools and changes on all historical content and accounts where reasonably possible, even if this requires removing old content.

d. Adult services should have a clear and effective deterrence messaging display if a user attempts to search for words and terms associated with underage content and other types of illegal content. This should be supplemented by a message encouraging users to contact an appropriate support organisation.

e. Adult services should seek to engage with other relevant organisations to use their tools, participate in initiatives, and seek their expertise.

f. Adult services should invest in horizon scanning for future issues and share intelligence with other platforms about threats to children on their sites or services.

1. Legal requirement: Implicit
2. Legal Requirement: Digital Services Act. Article 24 (2)
3. Legal Requirement: Online Safety Act, Part 3, Section 20, Subsection 3
4. Legal Requirement: Online Safety Act, Part 5, Section 81, Subsection 2