New partnership aims to protect children online and advance safer digital advertising

‘Protected by Mediocean’, a leading solution for holistic ad verification has joined the Internet Watch Foundation (IWF) to strengthen safeguards in the digital media supply chain and help protect children online.

The partnership brings together the IWF’s trusted data services with Protected’s AI-powered verification to deliver safer, more responsible digital advertising outcomes at scale.

By becoming a Member, Protected by Mediaocean can now use the IWF’s continually updated datasets to proactively identify and prevent advertisements from being placed next to criminal content which poses a threat to children’s online safety.

“Verification should not only protect, but empower,” said Asaf Greiner, General Manager, Protected by Mediaocean. “This partnership with IWF reflects our commitment to making verification smarter, faster and more aligned with our clients’ goals. By embedding IWF’s data into our platform, we’re operationalising safety in a way that supports both integrity and performance outcomes.”

The Internet Watch Foundation is a global, not-for-profit charity dedicated to identifying and removing child sexual abuse material online. With this integration, the IWF’s intelligence becomes directly actionable within Protected’s verification suite – adding a layer of independent protection backed by rigorous accreditation and interoperability.

For brands and agencies, the result is faster campaign activation and improved reporting, always ensuring media investments are directed toward high-quality, brand-appropriate environments.

“We’re proud to work with Protected by Mediaocean to expand the reach and impact of our mission to stop the spread of child sexual abuse imagery on the internet,” said the IWF’s Interim CEO Derek Ray-Hill. “Responsible advertising practices are essential to protecting children online. This collaboration shows how technology providers can lead with integrity and make it easier for brands to be part of the solution.”

Find out more about becoming a Member and the services the IWF can provide here.