A new national campaign features suggestive images of fruit, while radio ads feature Cunk on Earth star Diane Morgan.
Campaigners are warning teenagers and their parents about online grooming and sexual exploitation as schools break up for the summer.
The IWF’s ‘Think Before You Share’ campaign, created with agency Consider, has been named Communications Campaign of the Year at the 2026 Third Sector Awards and won Gold for Behaviour Change Campaign of the Year at the 2026 Global Good Awards. The campaign helped drive a 77% rise in young people using Report Remove to get nude images taken down.
In conjunction with partners in the private and public sector, we regularly run campaigns aimed at raising awareness & prevention of child sexual abuse online.
This report conducted in collaboration with the Policing Institute for the Eastern Region (PIER) highlights the gravity of self-generated child sexual abuse material.
Our #HomeTruths (TALK) and Gurls Out Loud 'self-generated' child sexual abuse prevention campaign.
IWF wants to help young people stay safe online by making sure you know what to do if you accidentally see sexual images or videos of someone you think might be under 18.