IWF 'heroes' step up to tackle 5K challenge

Published:  Fri 30 Apr 2021

Springtime’s here and, while no one seems to have told the weather this, we think it’s high time to get outdoors.

With this in mind, the IWF has teamed up with the creators of the 5k lockdown challenge, Run For Heroes, to bring you #5kMay.

Our staff will be lacing up their trainers and setting their stopwatches to run, walk, cycle, roll, or hop their way through a 5K – all in the name of raising funds to help combat the spread of child sexual abuse material on the internet.

We’ll then be passing the challenge on, with each participant nominating five others to go the distance.

But we won’t be running alone, and will be calling on members of the public to pick up the baton and hit the streets to help us in this vital mission.

How to take part?

•            Anyone can participate in a 5k (run, roll, walk, cycle, hop, socially distanced of course!) during May – the earlier the better!

•            Donate £5 at https://runforheroes.justgiving.com/get-involved?charityId=3021216

•            Nominate five of your friends to take part too, remembering to tag the IWF on social media so we can share! Twitter: @IWFhotline, Facebook: @InternetWatchFoundation, Instagram: internet.watch.foundation, LinkedIn: IWF

You’ll be in good company, with famous faces like Mo Farah, Ellie Goulding, and Prime Minister Boris Johnson taking part to help raise funds for various charities.

Since it began in 2020, Run For Heroes has raised more than £7 million for NHS Charities.

Once you’ve donated £5 you’ll unlock a goodie bag packed full of rewards and treats.

A unique JustGiving webpage for IWF: https://runforheroes.justgiving.com/get-involved?charityId=3021216

Tags

AI-generated child sexual abuse: now cannot be the moment the EU downs tools

AI-generated child sexual abuse: now cannot be the moment the EU downs tools

A new IWF report reveals record levels of AI‑generated child sexual abuse imagery and alarming insight into how offenders are exploiting emerging technologies. The charity is urging EU lawmakers to introduce a zero‑tolerance ban on AI‑generated abuse and the tools used to create it.

24 March 2026 Blog
AI-generated child sexual abuse: why safety by design must be the next step

AI-generated child sexual abuse: why safety by design must be the next step

We’re calling for an AI Bill that includes key measures to ensure safety-by-design becomes a non-negotiable standard in AI development.

24 March 2026 Blog
Europe is about to make it illegal to protect children online

Europe is about to make it illegal to protect children online

The European Parliament has one last chance to save its child protection system.

23 March 2026 Blog