Charity of the Year | IWF & Trenches Law

Four people sitting around a table
The Trenches Law team

We spoke to Anna Hagglund, Head of Brand and Marketing at Trenches Law, about why they’ve chosen the Internet Watch Foundation as their charity of the year.

1. Why is it important that your company has a charity of the year programme and how does it align with your Corporate Social Responsibility policy?

At Trenches Law, we’ve been supporting a whole host of not-for-profit organisations over the years, but as we continue to grow in size, we recognise the need to direct our full focus on one organisation rather than making various ad-hoc commitments – not least because it means we can truly embed this partnership within the culture of our company and offer optimum value in our fundraising endeavours.

Employees in today’s working landscape are undoubtedly purpose-driven too, so maintaining a central focus not only pays dividends for staff fulfilment and motivation, but also provides ample team building opportunities to help align and refine our approach to supporting emerging and longstanding public issues. Our ‘brave’ brand value is a key driver in this, as it encourages colleagues to inspire one another and challenge convention, without letting fear or failure stand in the way.

2. Why did you pick the IWF for your Charity of the Year?

The work the IWF undertakes to safeguard children from online abuse is invaluable in today’s climate – not only is the world becoming increasingly connected, but the levels of sophistication we’re seeing in digital criminality is on the rise too. Above all, the IWF is the perfect fit for us because it hits close to home. Our client base is predominantly comprised of altnet operators, who need to closely monitor the information that passes through their network to ensure it remains a safe and comfortable space for end users.

Not only will our pledge to support the IWF manifest in dynamic fundraising initiatives, but it will also take shape through the dedication of time and resources to help spread the charity’s important messaging – including within our own team and across our network of industry contacts.

3. How do you successfully encourage your staff to engage with the ‘charity of the year’?

We introduced our chosen charity during our TrenchesFest weekend – a company-wide food, drink, and music festival held to celebrate our anniversary – which helped to position the initiative as something fun and exciting, rather than forced and corporate. By integrating the charity update into such an informal event, we have already begun to embed the IWF into our culture and position our support as a pledge with real value and substance – and we will continue to maintain consistent communication with the team as our commitments evolve.

The insightful and moving IWF hero film provided colleagues with a clear overview of the work the charity undertakes from the very beginning, to help them understand its importance and learn the role we can play in our own sector - not least because of our valuable industry experience and strong connections.

4. How has working with the IWF been so far?

In such a short space of time, having only partnered with the IWF in June 2022, we’ve already built a strong connection with the team. Not only are they easy to communicate with, they also proactively seek fundraising opportunities and offer ideas to help augment our initiatives. We’re really looking forward to developing our relationship even further and providing some valuable support over the coming 12 months.

5. What sort of activities and profile raising have you carried out?

Each of our employees have a charity day each year, in which they’ll be responsible for carrying out their chosen fundraising activity in support of the IWF. This is to help empower our people, show they can each make a difference, plus demonstrate the value that every one of their contributions will have to both the total tally and wider knowledge of this worthy cause.

We also encourage the individual client teams to fundraise as a collective, whether that’s in the form of raffles and fun runs, cake sales or quizzes – our Friday Fizz is legendary! Successful fundraising stems from having a great collective who encourage and inspire one another, and participating in a group activity is the perfect way to fuel this.

Plus, we’re constantly sharing the IWF’s crucial work during our client review meetings. Altnets play such an important role in keeping children safe online, so we’re keen to leverage our relationships as much as possible over the course of our partnership.

It’s early days, but we have an exciting journey ahead of us, and there’ll be plenty to come from the Trenches Law team!

Find out more about Trenches Law here.

Three happy children hiking

Charity of the Year

By making the Internet Watch Foundation your company’s Charity of the Year, you’ll become part of a community working together to help protect children online.

IWF office staff

Gifts in kind

People, companies and trusts & foundations can support IWF with a Major Gift and significantly impact our work to support victims of child sexual abuse.

Our partnership with Nominet

Read about how the Internet Watch Foundation and Nominet are working in partnership to make the internet a safer place & protect victims of child sexual abuse.