Internet Watch Foundation

 

The Internet Watch Foundation (IWF) has appointed web analytics vendor WebtraffIQ to provide customary and bespoke analysis for their newly launched re-designed website http://www.iwf.org.uk .

 

Founded in 1996, the IWF provides an internet hotline for the UK public to report their exposure to potentially illegal content online. The IWF works in partnership with the UK internet industry and the police, as well as various government departments.

 

The IWF participates in the work of the Home Secretary's Internet Task Force for the Protection of Children on the Internet chaired by Home Office Minister Paul Goggins which also has close ties to the Criminal Law Policy Unit and the High Tech Crime department, all of whom work together and strive to make the internet a safer domain for children and the general public.

 

The appointment will see WebtraffIQ further streamline and develop the principal services it provides to the IWF and then tailor specific offerings relative to the specialist internet work the IWF does and in order to fully utilise the facilities offered by its new website. Since its launch in October 2004, the website is currently attracting 3,500 unique users per week.

 

Tony Fagelman, General Manager at the IWF comments, “WebtraffIQ will be providing its full web analytics tools and services to the IWF indefinitely.  Currently, the most interesting aspect of this project is the creation of new reporting and analysis that will assist the IWF internally with our customer/user requirements and in the future with external investigations”.

 

WebtraffIQ is an accurate real-time visitor behaviour tracking and analysis product and service that enables businesses to understand who interacts with them offline and online.  WebtraffIQ allows the visualisation of multi-channel media and mediums including websites, Intranets, search engines, above and below- the-line marketing and PR.

 

Marcos Richardson, European Director at WebtraffIQ explains, “We are proud to support the IWF by further developing our services to help the work they do in minimising the availability of potentially illegal Internet content.” 

 

“WebtraffIQ will be concentrating its reporting on specific aspects relating to IWF user profiles. In doing so; creating a visual picture of users preferred navigation, stickiness and site interest areas, enabling the optimum organic growth of the IWF website and mission. 

 

We are committed to forging ethical practices within our Industry, and this appointment allows us to strengthen ties with organisations that share the same synergy”, concludes Richardson.