Internet Watch Foundation

 

Since the website when live about 7 weeks ago, it has attracted approximately 3,500 unique users per week.

The IWF has also been empowered by the development of a bespoke Content Management System, from which they gain complete editorial control over the wide range of information and services on offer through the new site.

 

Provision & integration of a website statistics package was fundamental to allow an understanding of how the website is being used, the package used, Webtraffiq, has been kindly sponsored by Webtraffiq and ClickMetrix.

 Additionally, the IWF also required the new website to be WCAG compliant, anything developed had to be accessible to the maximum number of users. Test Partners were commissioned to provide focused reports on the development and have since agreed that the new IWF site meets the requirements for W3C Level 1 Accessibility.

 

The biggest challenge was in finding a way to organise large volumes of content into 7 sections. This inevitably led to some refinements to the existing design and navigation that provides better ways for visitors to browse and find their goal quickly and efficiently. With lots of content available, all are easily found within three mouse clicks – a design win!

 

The redesign also forced IWF to evaluate the approach to providing information. The updated newsletter system enables the IWF to stream relevant content to subscribers in a controlled fashion.

 

At the time of writing, the IWF site is bedding down and steadily building its user levels as the redesign takes effect. Response from surfers has been encouraging and the site is set to soar with a number of technical and marketing enhancements, not least gaining W3C Level 2 Accessibility compliance.

 

The IWF has to work to attain W3C Level 2 quickly and continue to enhance the bespoke CMS to provide greater usability and flexibility for the IWF users

 

“It is critical for the IWF to be supported by a website which not only provides easy access to a wealth of information, but also crucially offers members of the public a fast reporting mechanism for illegal content. The new IWF portal achieves both, as well as being clear, easy to navigate and informative. It's a step forward for driving out illegal content and making the Internet fun, safe and educational - exactly as it was intended.”

Dave Simpson, Manager, Regulatory Affairs, Easynet Group plc

“The redesigned website is a truly valuable resource for everyone concerned with tackling the problem of illegal content on the internet. It is really helpful for members of the public who want to report potentially illegal material, and it also contains a wealth of up-to-date information that many policy makers, industry, press, child-welfare specialists and others will find invaluable”.

 

“The new website is very user friendly. There is a lot of useful information for people visiting it which is easy to read and assimilate because the website is so easy to browse through. Most importantly, it makes reporting of potentially illegal content more simple and straightforward than ever before.”

 

“The IWF is an important organisation. The new website is easy to read and makes reporting potential illegal content easy to do. We wish the IWF all the best in the future.”

Cambridge-based Chameleon Studios provides Internet consulting services to organisations large and small. Their team has skills spanning a variety of disciplines including creative design, branding, Internet promotion and marketing, e-commerce and content management – allowing the company to offer a highly personal, end-to-end service.

They believe a project should be a seamless combination of inspiring design and solid technology that work together to develop new business for customers.  Thus, when you present your requirements, you can expect in return innovative commercial ideas and the very best web solution for your business needs. Their work online is now seen by hundreds of thousands of people each month, which underlines Chameleon’s consistency in delivering robust, attractive and most importantly - popular - websites.

 

For more information see:  www.chameleonstudios.co.uk

 

The UK Internet Industry founded the Internet Watch Foundation (IWF) in 1996.

 

The IWF is uniquely placed in that it is the only authorised organisation in the UK that provides an Internet ‘Hotline’ for the public to report their exposure to illegal images online. It is strongly supported by the Government and Police to minimise the availability of illegal content on the Internet with particular reference to child abuse images originating anywhere in the world, criminally racist and criminally obscene content hosted in the UK.

 

It operates independently of Government and receives no annual funding from it.

The major part of financial support for the IWF comes from organisations commonly associated with the internet, such as ISP’s, Telco’s, content providers, mobile operators and manufacturers and other relevant organisations.

 

The IWF, in partnership with many other organisations, has an education and awareness role so that, as more and more people make more and more use of the Internet, some of the problems of Internet use - particularly the risks to children - and the mechanisms for dealing with these problems are better known and understood.

 

For more information see:  www.iwf.org.uk

media@iwf.org.uk

Tel: 01223 237 000