MSN launches new Child Safety Site
MSN announced today the launch of its new child safety site designed by teens for teens to help them understand the importance of safe surfing on the Internet. The launch of the new site Websafecrackerz Website builds on the closure of MSN chat rooms in the UK last year, underlining MSN’s ongoing commitment to making the web a safer place.
WebSafeCrackerz.com has been developed for the 13-16 year old Internet user following research undertaken in conjunction with the Cyberspace Research unit and Childnet which suggested this demographic was most at risk online.
The new site covers every aspect of 'risk' associated with surfing the Internet. It asks the young user what they should do in certain situations, it requires practical thinking and immediate action and mirrors many of the dangers that children face in the offline world using an incentive (e.g. mobile ring tone) to encourage learning and interactivity.
MSN has continued to work closely with children’s charities and web safety experts (including the Cyberspace Research Unit, Childnet, NSPCC and Childline) to build WebSafeCrackerz.com. MSN also has agreements with the BBC and the Home Office website (thinkuknow.co.uk) to leverage content.
The Internet Watch Foundation and a link to the IWF site listed as where to report illegal web content is featured at:
Websafecrackerz
See the full press release at:
Created: Thu, May 6th, 2004 | Last Modified: Mon, August 14th, 2006
