Internet Watch Foundation

 

 

 

Income exceeded expectations

Expenditure less than forecast

Unable to launch new RMS project £70K

Unspent reserves £68,922

Board and FC authority to overspend communications budget by approx £60K

 

a) Newsletters

Our first quarterly hardcopy newsletter (£2k) will be published soon.

 

b) Police Awareness Campaign (endorsed by ACPO) (£3.3k) 

This initiative is based on the creation of specific awareness material encompassing IWF branded merchandise and reference material. This material will be for use within the police call centres, police SPOCS and also the police training centres and courses and is intended to reinforce IWF remit and when enquiries made to the police should be referred to the IWF. This will be implemented in conjunction with a review of each of the UK’s police force websites to ensure they carry the correct IWF ‘message’.

 

c) SOA/MoU campaign (£17k + £8k = 25k) 

This is ‘Phase 2’ of this campaign following the research which was initiated last September. It involves the distribution of specifically designed awareness materials to over 3,000 IT professionals. The materials include a MoU ‘reference’ postcard, branded screen wipes and a letter of endorsement from the police and CPS. The wipes, delivery tubes and recipients are in place. In conjunction with distribution of the tubes, we will run a comprehensive PR promotion to elevate this campaign in the media for maximum effect.

 

d) Follow up research (£8.5k) 

Following the distribution as above, we will run follow up research. This will be in the same format as the initial research targeting the individuals who will have received the merchandise etc. We will be looking to complete 1,000 surveys through telemarketing. We are also investigating the next stages of this campaign in targeting Human Resources & Regulatory/Legal personnel within corporate organisations. This campaign would operate on the same principle as with the IT professionals but just a different audience, so different data required.

 

e) General literature (£8k)

We are creating a ‘family’ of IWF literature which incorporates generic and specialised messages for different audiences and maintains a uniform branding throughout including images. The initial idea is a folder which is easy and relatively inexpensive to update when text changes or we need to add/remove new messages or pieces of literature. We also want to develop something useful and different to the standard leaflets etc

 

f) Members Outreach Programme (£12k)

This is one of our communication tools, i.e. a ‘pack’ for new members which encompasses all the information they might need to know on joining and how we can most effectively work in partnership. We are also looking at expanding the concept of the IWF ‘family’ of literature to a member ‘pack’. The pack would obviously be specific to members and can be tailored depending on the nature of their business and interest in the IWF. In addition to the specialist information for different departments within the new member organisation, this pack would incorporate a specialist, personalised folder, a piece of branded IWF merchandise and a piece of personalised artwork or ‘certificate’ for the new member to display.